WORTH FRAMING

Challenge: Monarch Moulding is North Texas's only supplier with a full line of museum-quality mats, glass and acrylic, and its clients value its closeness and custom service. Yet its outdated brand presented it as just a wholesale distributor, a label that a new generation of potential clients, from photographers to galleries, would never identify with. The goal was to elevate the brand while keeping what the company loved: its butterfly, its structure and its colors. Solution: I started by changing how Monarch introduces itself: not a distributor, but a house of materials. House for the warmth and care the team takes pride in, materials for everything a client needs, at any scale. A brand workshop turned what the company lived in practice into a personality, a set of beliefs and a confident voice. Then the butterfly was rebuilt from a single circle into a complete visual system.