Brand specialist. Strategy first, design that follows.
I'm Valeria, a brand specialist working where strategy meets design. For the past five years, in design studios and as an independent partner, I've helped companies find the idea at the heart of their brand and build everything around it, from real estate developers and restaurants to healthcare and consumer goods.
Every project starts with listening. Through workshops and research, I get to the core of a business: what it believes, who it's for and what makes it different. From there, the brand takes shape.
One idea, everywhere
I look for the idea that ties everything together, so the name, the symbol and the story say the same thing.
I look for the idea that ties everything together, so the name, the symbol and the story say the same thing.
A new angle
Sometimes the answer isn't in the design, but in how the problem is framed. I look for what the category has overlooked.
Sometimes the answer isn't in the design, but in how the problem is framed. I look for what the category has overlooked.
Built to grow
I design brands for what a company hasn't built yet: product lines, sub-brands, new locations and new audiences. Systems that stay coherent as the business expands.
I design brands for what a company hasn't built yet: product lines, sub-brands, new locations and new audiences. Systems that stay coherent as the business expands.
Written, not just drawn
Names, taglines, beliefs and brand voice are part of the system, not an afterthought. I write brands as carefully as I design them.
Names, taglines, beliefs and brand voice are part of the system, not an afterthought. I write brands as carefully as I design them.
I work remotely with clients around the world, in English and Spanish. If you're building a brand, or rethinking one, let's talk.