THE NEW SIDE OF LIVING

Challenge: One project, three ways of living it. Lateral brings together homes for families, short-term rentals and a commercial space, all within the same complex in Nuevo Cuscatlán. As the first project in sforma's triangular line, created for people on the rise, the brand had to explain a complex product and speak to very different audiences at once: those looking for a home, those looking to invest and those looking for the convenience of having everything close by. Solution: Instead of choosing one audience, we changed the angle. Lateral is built on lateral thinking, a different way of seeing things, and on the shape that defines its line: the triangle. Each side of the triangle became a tower, X, Y and Z, and each tower found its own color and its own voice. Three sides, one shape, one brand for people who draw their own path.