The packaging framework was meticulously crafted to communicate purity, innovation, and intrigue. The capsule format evokes a sense of precision and discovery, inviting users to engage with their drink in a completely new way. Sustainability and tactility played a key role—the capsules themselves are encased in a biodegradable seaweed-based membrane, reinforcing the brand’s commitment to eco-conscious design while ensuring an uncompromised tasting experience.
Typography and layout decisions prioritize clarity and precision, blending scientific notation with a forward-thinking language.
The visual language extends seamlessly into the digital storefront, where a carefully curated UX mirrors the packaging’s elegance—allowing users to explore, customize, and personalize their gin experience with intuitive ease. Kaps Genevre delivers more than just convenience—it elevates at-home mixology into an interactive, sensorial journey. KG stands as a testament to how branding, packaging, and digital experiences can converge to redefine an industry.
