Strategy & Concept | Naming | Corporate Branding | Voice & Messaging | Brand Experience
Role: Brand Designer. Strategy and concept developed alongside a brand strategist and a design lead.
Where the circle meets the square
At the center of the wordmark lives the 'round square': the point where two shapes that were never meant to fit come together. Where they overlap, negative space opens and the eye completes the form. Like sforma, which shapes its projects together with architects and buyers, the brand is only complete when someone takes part.
Back to basics
Once we had the name, we returned to where all structure begins: geometry. These early explorations searched for the moment when the simplest shapes could hold the biggest idea.
Relationshape
Four principles, one relationship. Union at the core, emphasis, space and scales shape who sforma is, what it builds and how it touches people's lives.
A system built to transform
Black and white are the foundation of all sforma projects, with silver gray for balance and a touch of mint for emphasis, set in Mont. The wordmark is designed to move: it lives inside the word transformación and within brand phrases, rotates, and leads a grid that adapts around it.
The site speaks first
Desarrollos que transforman. Before the first wall goes up, the message is already on the construction site. The brand shows up where the transformation actually happens: on fences, on helmets, on the road.
From screen to print
From social media to stationery, from the website to print, each piece carries the same geometry and the same promise: developments that transform the way you live.
Shapes of what's to come
sforma's portfolio is already taking shape. Its projects are organized into four lines: circular, triangular, parallel and singular. Each one holds a different way of building, living and growing, a place within the form for everything still to come.
The transformation has just begun…