





Origin marks sforma’s debut in real estate development—an architectural and conceptual statement that redefines authenticity and belonging. More than a residential development, Origin serves as a catalyst for those seeking originality and meaning in their surroundings. Solution: The design strategy focused on exclusivity and transformation, crafting a brand identity that is both sophisticated and intentional. At the core of the visual system is the high-contrast, minimalist logo, symbolizing the concept of being “inside” a select social circle—a deliberate representation of curated living. This approach seamlessly integrates with sforma’s core identity, ensuring a cohesive yet distinctive presence within the broader portfolio. Market Research | Strategy & Concept | Naming | Branding | Voice & Messaging | Brand Experience