A NEW ERA

Challenge: Every brand needs an origin. For sforma, a new developer promising to transform the industry, its debut project had to prove that promise was real. Origin would also be the first vertical housing project in Santa Elena, a home for people beginning a new chapter of life: a marriage, a first child, a house that feels different once the children have left. The goal was to build a brand that made them feel they belong at first glance, while opening sforma's own story. Solution: The answer began at the center of the circle, the point where everything starts. As the first project in sforma's circular line, Origin turns belonging into its core idea, from its wordmark to the moment you receive your keys. Even the launch was part of the story. sforma was introduced first, and a month later Origin arrived, so people could know who was behind their new home before opening its doors.

Market Research | Strategy & Concept | Naming | Branding | Voice & Messaging | Brand Experience
Role: Brand Designer. Strategy and concept developed alongside a brand strategist and a design lead.
Every new era has an origin
Each stage of life begins somewhere. The brand's central phrase turns home into that starting point.
Finding the way in
The circle holds the word, and its edge becomes the i in in, right on the threshold where you step inside. A simple gesture, designed to grow with the brand.
Light at the origin
Like sforma, the brand lives in black and white, and its color comes from light. Every day and every night has an origin: sunrise and sunset. Photography and gradients capture those two moments, when something new begins.
Home, before the home
The website lets people step inside Origin long before it's built. Light, space and detail come together to show what life inside the circle feels like.
You are in
Three words, one feeling. In the campaign, the logo moves into the phrase the same way a buyer moves into the circle.
Belonging doesn't end with the purchase. A digital key opens the door, and a welcome kit marks the first day of a new era.
Where it all begins
On the construction site, the first move was a circle. Origin is where sforma's portfolio begins.
The first circle has been drawn…
↑Back to Top